#PubsGetOnline is a campaign
to encourage,
help and enable you
to make
the most of the
business-boosting
opportunity
that is the internet.

Get your pub online today!

/ Editorial

According to our exclusive research 55 per cent of people search for pub information online using a smartphone or tablet.

We asked the experts at BT Sport to give us some advice on the matter.

/ Stats

Last year, for the first time, more people accessed the internet via mobile devices than on a computer, according to media reports, and our own research found that over half (55 per cent) of people look for information about a pub via a smartphone or tablet.

That means a website that performs well on phones and tablets is a must for all pubs.

/ Case Studies

Over 60 per cent of people checking out The Parlour Bar's website do so via a mobile or tablet, so Eleanor Smith of The Parlour Bar, Edinburgh, knew she needed to ensure the site was mobile-friendly.

 

/ Blogs

Use Twitter Polls to increase your engagement

/ Blogs

New Year's Resolution Number 1: Set aside an hour at the start of each week to make sure your website is up to date.

/ Case Studies

Julie Harrowen of The Buck Hotel, Swaledale, North Yorkshire knew accommodation needed to be at the heart of her business plan, as the venue is set in the heart of a biking and hiking hotspot.

To do that successfully, the venue needed a website featuring online booking as well as fantastic photos.

/ Stats

Our exclusive research, as part of the #pubsgetonline campaign revealed that 60 per cent of people will look for images of a pub before visiting, so it's important your images are telling the right story.

Our campaign partner, Pernod Ricard, has harnessed the power of its global social media experts to come up with some top tips to make sure you look good online.

 

/ Editorial

Sport on the big screen can be a great driver of business but can social media help you get more fans through your doors?

Simon Delaney, who has been licensee at The Firbank in Manchester's Wythenshawe for more than 20 years, thinks so. In the last few his marketing has migrated from being primarily advertising-based to social media.

/ Editorial

Training company CPL has launched a free app to give users access to training at any time and any location

/ Case Studies

Jillian Taylor of the Jubilee, Gosforth, Newcastle Upon Tyne, has been in the pub trade for 10 years but only took over the Jubilee, a sports bar and grill in Gosforth, a well-heeled area of, Newcastle Upon Tyne, in March. There was a lot of work to do to bring the pub up-to-date, not least to invest in its very first website.

/ Stats

According to our own survey, of 1,000 consumers, some 80 per cent of new customers look for your website before visiting.

That means it is extremely important you have a website that's up to date and which reflects your business.

So what does your website say about you - and how can you improve it?

/ Stats

According to our own survey, of 1,000 consumers, some 80 per cent of new customers look for your website before visiting.

That means it is extremely important you have a website that's up to date and which reflects your business.

/ Blogs

Have you made your Facebook page look all Christmassy yet?

/ Editorial

More than one in four consumers is eager to engage with outlets on social media, but only one in eight pubs, bars and restaurants is ready to capitalise on this.

/ Editorial

"A lot of people don't know what the food is going to be like and therefore they just order the usual fish and chips. But when they see it on our Twitter or Facebook page, it shows the dish in the best light."

/ Blogs

You certainly can, so let your social media audience grow naturally.

/ Editorial

"People spend so much time looking at their phones for something interesting to happen so you are giving them that 'something'."

/ Blogs

You can't afford to ignore review sites. It might be tempting to bury your head in the sand and mark it off as one less thing to worry about but it's better to know what your customers are saying about you and respond, here's why...

 

/ Editorial

...yet 98% of internet users have searched online to find information about a pub. 

That's why we've launched #pubsgetonline, a campaign to encourage, help and enable you to make the most of the business-boosting opportunity that is the internet.

/ Blogs

Pubs can't afford to ignore the techy world of the internet and beyond

/ Stats

Top tips to help your pub make an impact online and reach the 57m internet users in the UK alone

/ Case Studies

Nine in 10 - or 89 per cent of people - in the UK use the internet but is your website good enough to attract them? Diane Gray, of the Butcher & Beast, Heighington, Lincolnshire, knew her website wasn't. We followed her on her journey to get a better one.

/ Editorial

To mark the launch of our #pubsgetonline campaign @inapub and editor @mattheweley took to Twitter to ask 'what benefits does social media bring to pubs?' Here are what a few of our followers had to say during the Twitterstorm.

/ Blogs

Instagram is one of the fastest growing social platform for brands at the moment and more and more pubs are getting involved.

Connect Instagram to your Facebook page

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