Nine in 10 - or 89 per cent of people - in the UK use the internet but is your website good enough to attract them? Diane Gray, of the Butcher & Beast, Heighington, Lincolnshire, knew her website wasn't. We followed her on her journey to get a better one.

SAM 1542 1


The Butcher & Beast, Heighington, Lancashire already had a website but publican Diane Gray wasn't happy with it.

The site didn't reflect the business, a picturesque country pub in Heighington, Lincolnshire.

It was frequently out-of-date, too, as any changes to the site had to be made via the original web designer, which could mean weeks before new drinks, meals or offers were added or old events taken off the listings page.

With that in mind Diane set about creating a new website with Inapub.

The resulting site is now reflective of the pub's friendly rural charm, always displays the current drink and food menus and features a new events page that is always up-to-the-minute (events that have already happened are taken down automatically by the system).

Diane has also embraced Facebook and Twitter, mediums she previously admitted she was wary of ("what on earth do you tweet?").

The shift followed some training given as part of the website support package and was assisted by the fact her new system, Social Connect, enables her to update the website and Facebook and send out a tweet all at the same time.

The change has transformed the bottom line

The feedback from regulars and new customers alike has been positive and the change has transformed the bottom line too, with bookings for events up as a direct result of the new up-to-date webpage.

"I've got a professional looking website, on mobile or desktop, which reflects the high standards of the pub and keeps everyone abreast of what's happening," says Diane.