Our exclusive research, as part of the #pubsgetonline campaign revealed that 60 per cent of people will look for images of a pub before visiting, so it's important your images are telling the right story.
Our campaign partner, Pernod Ricard, has harnessed the power of its global social media experts to come up with some top tips to make sure you look good online.
Facebook, Twitter and Instagram can add personality to your pub outside of your website. Share photos of today's specials & serves
The human brain processes information in images more quickly than text and can
recall it longer*
ADD A PHOTO TO YOUR TWEET
This can boost retweets by 35%.
Photos are the also most engaging type
of content on Facebook, with an 97% interaction rate
SHOW OFF YOUR BACK-BAR
Customers like to know that you have
a good spread of beverages – a photo of your back-bar can help sway a customer to visit
MAKE THE MOST OF GOOGLE MAPS
By uploading an image of your pub to the listing. When customers search, they'll have a visual cue to help persuade them to visit
* Stat from Massuchussets Institute of Technology