Julie Harrowen of The Buck Hotel, Swaledale, North Yorkshire knew accommodation needed to be at the heart of her business plan, as the venue is set in the heart of a biking and hiking hotspot.
To do that successfully, the venue needed a website featuring online booking as well as fantastic photos.
The existing website had none of this, nor was it mobile-friendly, so Julie took up an Enterprise Inns package that would give her professional photography and a website by Inapub.
Within hours of the new website going live three overnight bookings had been made and within a week a function had been confirmed.
"We're getting more bookings now because people can see now what they're getting," says Julie.
The new images have also been used to boost the pub's Facebook and Twitter presence.
"We're starting to get followers on Twitter and on Facebook we've now got over 1,200 followers," Julie explains.
Check out The Buck Hotel's web gallery of photos, here.