According to our exclusive research 55 per cent of people search for pub information online using a smartphone or tablet.

We asked the experts at BT Sport to give us some advice on the matter.

Mobile First is Customer First
Mobile internet usage means your customers are always connected. The mobile internet aids search and discovery – maps, location services, online reviews etc.

Responsive design
Create a website that is easily viewable on desktop, mobile and tablet.

Make it easy
Customers mostly want to know what games you are screening, your food specials, and directions to your pub. Keep it simple. Ensure they can easily 'click to call' you.

Embrace social media
Include highly compatible social media channels with your online offering. You can download assets from BT Sport's The Manager's Office, and make the most of social media with InaPub's own SocialConnect.

Think local
Four in five consumers conduct local searches online, according to Google. Possible customers could be just around the corner. Let them know you're open for business – it's a good idea for your info to appear on sites like Tripadvisor and Yelp.

Make mobiles work in your pub
Customers want to use their phones once they're in your bar. Ensure your wi-fi network is easy to access.

Take a look at more of our resources on optimising websites for mobiles here.